Do you feel like you need to know your customers better? Is it possible that you could be missing a sales opportunity?
Getting to know customers is unfortunately getting harder but why is that? Research has shown that customers are less loyal and far less trusting than they used to be. Consumers actually have more power than ever before and that’s down to social media, easy online comparison shopping and more choice constantly popping up in the market.
The key to knowing your customer base is to do your research. What do your customers really want? Is it something extra that you maybe already supply and they’re just not aware of it or are they needing things that with a little investment on your part, could be possible for you to supply them with. Your customers could be going to another supplier and they’re reaping the benefits when it could be you.
Stand in your customer’s shoes. If you already supply mugs, could it be an idea to start supplying coasters? Could you look at other sublimation consumables? Key rings and photo gifts can be very popular and if you already have the printer and the paper to produce these products, why not buy the heat press and start making some extra money.
This scenario can apply for small format printing solutions right up to large format signage. If a customer is already buying banners from you. They have a fleet of cars that are branded with their logo. Where are they getting those stickers produced?
This is all food for thought I’m sure. It’s extremely likely you could personalise more products than you currently offer with your existing equipment.